Blog

admin

By: admin

Effective Email Marketing in India

05 May, 2017

Effective Email Marketing with Kcoresys

According to many entrepreneurs, the rise of social media has been the sole reason for decline in email marketing. This is, however, not true.  Email marketing is still in the top chart to increase sales for your business.

Because of spam, email marketing has got a bad name over the years. The fact is spam is everywhere, even on social media. But people are aware and they respond to the right kind of emails. Smart entrepreneurs make use of email marketing to develop new business and turn customers into return customers.

Email marketing done in the right way is the best tool in your marketing arsenal. The frustration with email occurs when entrepreneurs use outdated techniques or rely heavily on social media. Here are six tips that would greatly help your email marketing efforts.

Offer Incentive or Deals:

According to a legendary entrepreneur, your free content should be better than most people’s paid content. It is worth your time to create a free gift that makes people sign up for your email list, which is always welcome. When someone receives value from your free content, they are more likely to buy your premium content. You would see a dramatic increase in conversion rates.

Use Automated Campaigns:

One of the great things about email marketing is that you can run automated campaigns for 24/7. You can set up auto responders with services like Aweber, Mailchimp, or Infusionsoft. These campaigns are developed to bring new customers to your company and, eventually, to your company products. Email automation save your time to work on your other marketing efforts.

Focus on Nitty Gritty:

People tend to overlook emails from entrepreneurs because they’re missing some of the basics:

  • Strong headlines.
  • Being straight to the point.
  • Research about the best time to send emails.
  • Clear takeaways.

Some catchy tweaks here and there would dramatically increase your open rates. When you have interesting audience, you create an opportunity to close the sale.

Send Exclusive Content:

At least once a month, send content exclusively for your email list. Your subscribers would realize the value and stay subscribed. They’d recommend your email list to other people if the exclusive content is good, and make it a point to open every email they receive from you.

Balance Carefully:

Entrepreneurs create a ton of free content to build an email list and this free content establishes your authority. However the problem occurs when you only offer free content, and don’t sell regularly. People take you for granted and hardly responds to your future paid contents.

Also avoid the other end of the hedge. You risk your reputation as the sleazy marketer if you’re always a seller. A smart entrepreneur would figure out the right balance.

Grow Your List:

Whether you have 50 or 500,000 people on the email list, always grow your numbers to keep your email list healthy. Take full advantage of social sites and joint ventures to grow your email list.

Spread the love

Leave a Reply

avatar
  Subscribe  
Notify of

Subscribe to our Newsletter

kcoresys on Facebook